Following an eighteen-month development phase, Samsung unveiled the S III on 3 May 2012 in London.[11] The device was released in 28 European and Middle Eastern countries on 29 May 2012, before being progressively released in other major markets in June 2012. Prior to release, 9 million pre-orders were placed by more than 100 carriers globally.[12] The S III was released by approximately 300 carriers in nearly 150 countries at the end of July 2012.[3] More than 20 million units of the S III were sold within the first 100 days of release.[5]
Due to overwhelming demand and a manufacturing flaw in the blue version of the phone,[13] there was an extensive shortage of the S III, especially in the United States. Nevertheless, the S III was well-received commercially and critically, with some technology commentators touting it as the "iPhone killer".[14] It played a major role in boosting Samsung's record operating profit during the second quarter of 2012.[15] As of September 2012, the Galaxy S III is a subject of a high-profile lawsuit between Samsung and Apple.
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